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Wednesday, December 4, 2013

How to Create a Successful Local SEO Strategy

When planning a local SEO strategy it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly targeted consumers to both the business website and to its physical business location.



As search inquiries on smartphones continue to increase daily, it makes local SEO crucial to being found on mobile devices. A properly executed local SEO plan can ensure that consumers searching on both mobile devices and personal computers find your business. For the best local SEO results, make sure to incorporate the following into the campaign:

Proper Keyword Research: It is important to identify the keywords that will result in a conversion (an online purchase, phone call to the business, or a physical location visit) rather than just focusing on the keywords with the highest search volume. High search volume doesn’t always result in high ROI.

Onsite Optimization: Once the keywords are identified, make sure that the website is properly optimized for the chosen search terms. The title tag, meta description, images, and header tags all need to be adjusted for the targeted keywords.

The website content needs to be written for the visitor instead of stuffing the website with the main keywords. The days of keyword stuffing are long gone, so write for the visitor and optimize for the search engines. Make sure to also include a contact page on the website that contains the business address and contact details.

Read more: http://www.entrepreneur.com/article/230036
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